Startup launch and marketing guides
Practical, no-nonsense guides for founders and makers: how to launch a startup idea, test it before you build, and write the copy that turns visitors into customers.
How to Launch a Startup Idea in 7 Days
A day-by-day plan to take a startup idea from notebook to launch in one week: define the problem, build a landing page, reach people and learn fast.
10 Ways to Validate a Business Idea Before Building It
Low-cost ways to test whether people want your business idea before you build it, from customer interviews to pre-orders and smoke tests.
How to Write Landing Page Copy That Converts
A step-by-step guide to landing page copy that turns visitors into sign-ups: know your reader, write a clear headline, show benefits and ask once.